New "Mom" Tattoos

What mother wouldn't love to have "Mom" tattooed on her son's arm?

We always knew he loved mom best!

Farm Animals at the Zoo

Madison is very different than the dairy farm I lived on as a small girl. So, I have often wished for farm animals at the Henry Villas Zoo, thinking my children would love to see "regular" animals. I am so excited that will be a reality next summer! The Children's Zoo section will have a new barn, and once complete, will be home to goats, sheep, pigs, alpaca, and other animals. The barn will also have a replica silo, windmill, and tractor for kids to climb on. My kids will love it!

American Girl Images On-line

Thank you for allowing Appleby Photography to photograph your daughter for the Madison Children's Museum's special event, the American Girl Fashion Show! We had so much fun and thought all the girls were very cute!

Proceeds from the sales will help the Madison Children's Museum with their fundraising. Photographs and exclusive special options are available for purchase. We are offering individual photographs and photograph packages, cute little keychains and magnets and several styles of greeting card sets. Exclusive for this event, we have a Couture line of 8x10 and 11x14 photograph and "Print Wraps."

If you have any questions about options or ordering, please let us know.

Thank you for the opportunity to photograph your daughter!

Sincerely,

Becky & Chris

Madison Children's Museum- American Girl

The Madison Children's Museum is hosting an AMERICAN GIRL Fashion Show this weekend, July 16, 17 and 18th. Click here for more information!

We are delighted to help with this wonderful fundraiser. We will be taking photographs before each of the shows, and all proceeds go to the museum! Also, our oldest daughter is thrilled to be a model in the show! :)

In addition to the Fashion show, their annual benefit sale is going on this weekend, and tickets are still available for Sunday. Click here for more information! The sale is great for discounted American Girl items, and the proceeds go to the museum. I have certainly started my Christmas shopping with this sale. :)

Wedding Traditions

Real Simple has a fun article about getting creative with wedding traditions:

Something Old

• A locket containing a picture of your great-grandparents
• A family Rosary for the ceremony
• Antique combs, pins, or barrettes
• A baby bracelet from a family member used around the base of your bouquet
  

Something New

• A key to your new home, if you're moving in together for the first time, hidden in your bouquet wrap
• A lucky penny minted in the year of your wedding
• Everything else!
  

Something Borrowed

• A flower from a loved one's garden, "borrowed" for your bouquet
• Dad's handkerchief, tucked under your bodice
• A fur stole, for a winter wedding
• Any jewelry you've been eyeing on a friend or a family member
  

Something Blue

• The sash on your dress
• A bouquet of blue blooms
• A blue garter or undergarment
• Sapphire jewelry
• A blue pen, for signing the marriage certificate

Gina and Charlie

I loved their reading:

Faults

They came to tell your faults to me,
They named them over one by one;
I laughed aloud when they were done,
I knew them all so well before, --
Oh, they were blind, too blind to see
Your faults had made me love you more.

By Sara Teasdale

Perky Polka Dot Sunscreen Favor

Sunblock is the perfect favor for your outdoor wedding! It's one of those "most needed, often forgotten" things. Now, no burning regrets later!

Perky Polka Dot Sunscreen Favor

Summer Bridal Show

Happy June! This is such a great month- school is done, the weather is warm, weddings are plentiful!

If you are planning a wedding, the Wedding Planner & Guide has a fabulous bridal show this Wednesday, June 9th. They will have a fashion show, prizes and hors d'oeuvres. It's at the Marriott Madison West from 4pm to 9pm. Click here for more info.

Sign up for your chance to win a wonderful wedding- we are including an engagement session in the prize package!

Please come stop by our booth, we are near the door- we would love to say "hi"!

A Verse By Any Other Name....

Saturday's ceremony readings were delightfully fresh to my ears and brought tears to my eyes.

I love when couples take the wedding day and personalize it to make it their own unique event. And the ceremony is a beautiful place to do just that. It is wonderful to get a glimpse into their love by seeing how they express it in front of their family and friends. Bible verses are lovely and traditional, but passages from favorite poems, plays or stories show you the personality of the couple. Peek here for some inspiration. I had never thought about using "The Velveteen Rabbit," by Margery Williams, though I adored the story as a child!

"What is REAL?" asked the Rabbit one day, when they were lying side by side near the nursery fender, before Nana came to tidy the room. "Does it mean having things that buzz inside you and a stick-out handle?"

"Real isn't how you are made," said the Skin Horse. "It's a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real."

"Does it hurt?" asked the Rabbit.

"Sometimes," said the Skin Horse, for he was always truthful. "When you are Real you don't mind being hurt."

"Does it happen all at once, like being wound up," he asked, "or bit by bit?"

"It doesn't happen all at once," said the Skin Horse. "You become. It takes a long time. That's why it doesn't happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand."

I am looking forward to next week's wedding- their reading is coming from a favorite children's book- I can't wait to find out what it is!

Huggies Jeans

Have you seen the new Huggies Jeans Diapers?

We are told these new trendy diapers are perfect for summer. Since we use cloth, we probably will not get the chance to try them out. Will you? :)

"Not So Plain" Jane Fundraiser Event

Janis Makwinja, The Pampered Chef consultant, is hosting a special fundraiser event at our studio, in honor of her sister, Jane, who died of breast cancer in 2003.

The month of May is Help Whip Cancer month with The Pampered Chef, as they join forces with the American Cancer Society to raise funds for breast cancer awareness and early detection programs.

Come to the 1st Annual
"Not So Plain" Jane Fundraiser Event

Wednesday, May 26th at 6pm
Door Prizes! Cooking Class!
$25 Gift Card to Appleby Photography for every attendee

Socialize with your friends, enjoy light refreshments and food,
and Help Whip Cancer!
Feel free to come to the class or just stop in
between 6-8pm if you only need to place an order!
Up to 25% of total sales will be going to the American Cancer Society, as well as $1 for every Exclusive Pink Product purchased.

The Pampered Chef also has a Wedding Registry!
Janis can show you how easy it is to get all the necessities you need!

This event is being hosted at
Appleby Photography Studio
402 E. Wilson Street, Madison
Free parking available in the Wilson Lot, located at E. Wilson & S. Hancock

Please RSVP by May 24 to Janis at 608.824.9995 or janismakwinja@gmail.com
(Orders can be placed until May 28th, www.pamperedchef.biz/janisjane)

"Not So Plain" Jane Fundraiser Event

Janis Makwinja, The Pampered Chef consultant, is hosting a special fundraiser event at our studio, in honor of her sister, Jane, who died of breast cancer in 2003.

The month of May is Help Whip Cancer month with The Pampered Chef, as they join forces with the American Cancer Society to raise funds for breast cancer awareness and early detection programs.

Come to the 1st Annual
"Not So Plain" Jane Fundraiser Event

Wednesday, May 26th at 6pm
Door Prizes! Cooking Class!
$25 Gift Card to Appleby Photography for every attendee

Socialize with your friends, enjoy light refreshments and food,
and Help Whip Cancer!
Feel free to come to the class or just stop in
between 6-8pm if you only need to place an order!
Up to 25% of total sales will be going to the American Cancer Society, as well as $1 for every Exclusive Pink Product purchased.

This event is being hosted at
Appleby Photography Studio
402 E. Wilson Street, Madison
Free parking available in the Wilson Lot, located at E. Wilson & S. Hancock

Please RSVP by May 24 to Janis at 608.824.9995 or janismakwinja@gmail.com
(Orders can be placed until May 28th, www.pamperedchef.biz/janisjane)

Wedding Day Tips, part 3

7. Wear comfortable shoes! Make sure you wear your wedding day shoes around the house to break them in, and don't forget to put scuff the bottom of your shoes so that you don't slip and fall down the aisle. Some brides opt to bring a second pair of shoes (or slippers, flip flops, etc) to the reception so that they can change their shoes after the grand entrance into the reception, which I think is a great idea!

8. Have someone carry your garter for you. Most of the garters that we've seen are really tight and totally uncomfortable. Put it on your leg for a photo during the getting ready process and then give it to a trusted friend (or put it in your purse/touch-up kit) to carry with you throughout the day, and then put it on right before the garter toss at the reception. That way you aren't uncomfortable all day long.

9. Hire a full-time professional photographer. Everyone is looking for ways to save money on their wedding nowadays, especially in our current economic climate, but fabulous photography is absolutely priceless. A professional photographer will guide you through the entire wedding process with ease, know what to expect on the wedding day, have back-up equipment on them, be able to handle all kinds of lighting situations, and know how to pose you to make you look your absolute best. Did you know that by turning your body at an angle and shifting your weight to your back foot while pointing your other foot forward, you can instantly lose 10-20 pounds through the camera? Yep, it's true. A seasoned pro should be able to tell you these kinds of tricks and secrets so that you look AMAZING in your photos.

10. Smile and have a good time! Laugh and let loose in front of the camera; just be yourself and show off that wonderful love that you have for each other. The happiness and affection will show through in the photos that you'll treasure for a lifetime!

A Little Help From Our Friends

We are working hard on some improvements to our studio and we would love your help!

We are interested in your feedback, whether you have used our services yet or not. As we work to improve our services and website, we would like to know your thoughts and suggestions. Your answers will help us to work better as we focus on you! Please take this survey- the answers are anonymous and it will take less than 5 minutes to complete. The more details you are able to provide, the better. We would really appreciate any thoughts that you can share with us, and we look forward to your respoonses! Thank you for your help!!

Take the survey here!

Wedding Day Tips, part 2

4. Avoid salty foods at your rehearsal dinner. The night before your wedding is not the time to begin to feel like you're retaining water! We all know how awful that feels so just remember to keep your salt intake low the night before the wedding so that your dress fits perfectly the next morning.

5. Remember to eat breakfast and stay hydrated! So many brides forget to eat the morning of their wedding or they don't stay hydrated throughout the day. Most people get pretty cranky when their blood sugar is low or they begin to feel dehydrated so don't forget to take care of yourself.

6. Bring a touch up kit with you on the wedding day. We always suggest that our clients include powder, lipstick, lip gloss, a comb and a mini can of hairspray in their touch-up kit or purse. Have your maid of honor be in charge of keeping it nearby in case you need a quick touch-up after the ceremony.

New Wedding Home!

As we prepare for our new website launch, we are splitting the blogs. This will make it easier for both wedding and portrait clients to find the information they need. Our new wedding home is located here. We look forward to seeing you there!

Wedding Day Tips, part 1

1. Do a trial run with your hair stylist & make-up artist before the wedding. Look through the make-up artist's portfolio and really look at each image. Does the client's skin look flawless? Are they shiny in photos? Is the make-up blended well? Do the brides in their portfolios look the way you want to look? If so, then you've probably found a great make-up artist for your wedding day make-up. Have them do your make-up before the wedding though so that you can see if you enjoy working with them and so that there are no unpleasant surprises. Some make-up artists include a trial run in their wedding day fee, others charge extra, but I think it's an extra expense that is well worth it. (This goes for your wedding day hairstylist too) Peace of mind is everything when it comes to your wedding day!

2. Some may suggest airbrush make-up. Brides are seeking airbrush application because not only is it light weight make-up that makes the skin appear flawless, but it lasts much longer than traditional make-up and it helps avoid the forehead shine in your photos. I would suggest a trial run, as a poor application can look caked-on! Also, the thicker layer of make-up can show smudges from too many wedding day hugs, so give it a thorough test.

3. Avoid red lipstick on the wedding day. Unless you are doing a very specific, themed look for your wedding (old Hollywood glam, for example), especially if you like the look of black and white photos. Not many people think about this, but the red pigments in the red lipstick will actually turn your lips black in black and white photography. Just another tip from a seasoned pro. ;)

New Wedding Home!

As we prepare for our new website launch, we have decided to separate the blogs into two. This will allow our wedding and portrait clients to easily and quickly find the information that means the most to them.

So, to our brides and grooms, welcome! This is all for you!

Daddy & Me

Father’s Day is just around the corner!

Mom, surprise him this Father’s Day with a

Daddy & Me portrait session at Appleby Photography.

Let us chronicle the joy of fatherhood and create memories

Dad will love to look back on.

Father’s Day is June 20th, 2010!

Call 608-280-8845 TODAY to schedule a session.

Ecomom Review and Giveaway!

Ecomom has just launched their new and improved website. EcoMom’s goal is to making eco-conscious living easy, affordable, and fun! We have a review, a special discount and FREE giveaway!

We were delighted when we were asked to taste-test a new line of organic food that Ecomom just added to their website. I think organic food is a wonderful aspiration for the whole family, and it’s mandatory in our house for our babies, as well as into toddlerhood. My thoughts are that feeding babies artificial ingredients, preservatives and chemicals has to have a bigger, and worse, impact on them because they are so little- ounce for ounce, they would be getting more of the “yucky stuff”.

We received samples from the Plum Organics Baby and Tots lines, and also from the Revolution Foods line, which is also organic and geared to older kids with products that would work well for the school lunchbox.

The kids were excited when I gathered them for a little tasting party, so I will share our thoughts and reactions.

• The first thing we tried was the Revolution Foods Mashups in Berry and the Plum Organics Tots Peach Mish Mash. Both of these are real fruit puree that come in a foil pouch. I had started the kids out with spoons, but they all preferred to drink the purees right from the packages (I’m sure that was half the fun). These both were a big hit! I was shocked that my picky 10 year old LOVED the peach- she won’t even eat real peaches! She said it was like a yummy applesauce and that we have to buy more for her lunches. My 4 year old liked drinking from the package so much that she ran off to refill them with water and declared that they were her water bottles.
• I was surprised that the Jammy Sammy bars didn’t go ever as well. These are little snack sized sandwich bars that come in kid-friendly flavors like PB&J, which is a staple at our house. Both my 10 and 2 year old thought they were “not so good” while my 4 year old thought they were great and wanted more, though every bite was polished off, so they weren’t that bad! I was told they were like Nutri-Grain bars, but with not enough jelly.
• The Plum Organics Baby foods also come in the foil pouches. They were a generous portion so I could pour out what I needed and reseal the package with the cap for another meal. They come in fun flavors like Pear & Mango! Yum!
• Overall, I think both food lines are great. The options for organic meals and snacks make it easy to have something quick and to travel with healthy food. The combination of flavors was a refreshing variety that kids don’t always get exposed to with “regular” snack foods.

Try It!

Check out Ecomom for yourself! They are offering you, our readers, 15% off your first order! The discount code is SBBL298 and will be good through May 31, 2010. You can use it on anything (but the Ecopass), including a cute little toy recycling truck! The Ecopass is a $99 annual membership which gives you a 15% discount on every order, free shipping and other club “perks”. You can find them on twitter and facebook, as well as sign up for their newsletter.

Win It!

Now for the good stuff: A Giveaway! Ecomom will give away a little gift to one of our readers- $20 worth of Plum and/or Revolution Foods so you can try them out yourself! Your chance to enter ends May 22nd, 2010. The winner will be chosen at random.

How to enter (you can do one, or as many as you like):

• sign up for our newsletter, if you do not already receive it
• “like” on us facebook
• leave a comment on facebook
• leave a comment on this blog
• refer a friend
• share our post on another blog/forum/group/facebook

Comment here or on facebook to let us know what you did to enter (see, that gives you one entry right there!).

Disclosure: I received complimentary food for this review. I did not receive any payment. This is my honest opinion.

MADISON MEALS FOR HAITI

We are posting this to urge you to volunteer 90 minutes of your time and $25 for a high-impact large-scale event in Madison taking place on April 8-10. More than 500,000 meals will be packaged and sent to Haiti to support the continuing relief efforts there. This is a family-friendly event, and children as young as 5 years old can participate. As of right now, there is still a need for volunteers on Friday evening and Saturday.

As a direct response to recent events in Haiti, on April 8, 9, & 10 the Madison Relief Organization (MRO) will sponsor a volunteer event to prepare half a million meals for Haitians in need. We are asking that volunteers donate $25 and 90 minutes. In just 90 minutes each volunteer will prepare over 200 meals. At just 12¢ per meal this is an extremely cost-effective strategy to provide direct aid to Haitians in need.

Their goal is to package 500,000 meals during the 3-day event. During the event volunteers will assemble the food in a supervised, sanitary setting in assembly line fashion during 90-minute shifts. For registration and information, see www.mealsforhaiti.org.

WHO:

Any person able to sit or stand for up to 90 minutes can prepare meals.

LOCATION:

Airport Road Industrial Park (by Keva)

8233 Forsythia Street

Middleton, WI 53562

WHEN:

Thursday, April 8 from 6 - 9 PM

Friday, April 9 from 6 - 9 PM

Saturday, April 10 from 9 AM - 3 PM

REGISTRATION: On-line at www.mealsforhaiti.org. Please register to reserve your place. Please join Madison Meals for Haiti on Facebook.

DONATIONS: If you are unable to attend, please consider sponsoring the event, by contributing on-line at www.mealsforhaiti.org, or make checks payable to: Madison Relief Organization, send to: Treasurer, Madison Relief Organization/1341 Jenifer St/ Madison, WI 53703

To facilitate the event MRO partnered with Feeding Children International and Kids Against Hunger. These groups have developed a nutritionally balanced, dried-food meal that to date has been distributed to over 40,000,000 children and people in need across the U.S. and around the world. Each package of food contains 6 servings of 4 ingredients (rice, soy protein, dried vegetables and vitamins).

Relief International will ensure that our meals reach Haitians in need. Relief International's emergency response teams in Haiti will provide these life-saving meals to children and families in hospitals and makeshift living camps.

Mamas, Don't Let Your Babies Grow Up To Be Jpegs!

What is the first thing you want to do when you hear great news, when you get engaged, when your child does something amazing, or you just won the lottery?

You share the news with the people that are important to you.

Life’s experiences means so much more when you get to relive them by telling your family and friends.

Sharing photographs are the same way. Whether they are your vacation photographs or wedding photographs. Whether they are of your children or your dog. Being able to let other people into our lives by showing them our photographs has been a way to communicate for over 100 years.

Recently, however, photographs have been stuck on computers, left and forgotten. Digital cameras are a wonderful way to get instant gratification with seeing your images. And the computer is great at keeping them all organized. Facebook is even nice to let others see what you are doing. But, computers crash, facebook shrinks your images and technology changes.

If you are not getting your photographs off your computer, you are missing the chance to enjoy them again as you share them with others. You are missing the chance to pass them down to future generations and preserve a bit of history.

Make a scrapbook of your vacation, a photo baby book or create a family album. Put your photographs in a digital frame, group some small photographs together in frames to put on a shelf or enlarge them and hang them on the wall.

And make sure to preserve them for your children to enjoy years from now.

Extended Dates!

As a local small business, our family counts on and appreciates your patronage! Thank you for supporting us during these challenging times-

we wouldn't be here without you!

And, as friends, we ask for your continued support.

Please call to set up your special session and pass this great offer on to a friend!

Spring Special - Folio and Treasure Box

Book your special session at
Appleby Photography now
Grab those fancy new spring clothes and
call or e-mail to reserve your time!
We are excited to extend this offer
for the following weekends:
March 27 & 28
April 3
April 10 & 11
weekday openings also available until 4-9-10

Spring Special includes the session and precious gifts!

Option 1: Session & Cherish Folio (includes 2-5x7's) $69 ($300 value)

Option 2: Session, Cherish Folio & Treasure Box $179 ($530 value)

Moms will love a Keepsake necklace for Mother's Day!

Call us now to reserve your spot!

We are unable to accept gift certificates for these special sessions.

You Are What You Eat

My friend Tisha was raving about a cupcake bakery in Middleton called Bloom Bake Shop. Not needing too much of an excuse to eat chocolate baked goods, I decided we needed to check it out.

If you are concerned about what you eat and what you feed your family, you will love that this bakery uses organic ingredients, and even offers some vegan and gluten free options. I was pleased to find out that this local shop supports other local businesses, too.

The owner, Annemarie, was friendly as she greeted us when we walked in. She explained the offerings, and even shared photos of her kids. My kids were thrilled to select from the flavors of cupcakes: vanilla, chocolate, oreo, peanut butter, espresso- okay, I chose the espresso, but you get the idea! We now know that you need to arrive early for the best selection- I had heard rumors of brownies that were no where in sight when we arrived shortly before dinnertime. I guess that means we'll have to go again!

When you go, know that they are open Thursday through Saturday, 11am -7pm. They are at 1834 Parmenter St in Middleton. And do try that espresso cupcake!

Flip for Satara

I'm happy to share that Satara carries the Flip cloth diaper system! These are not on their website- they really have a LOT more baby stuff in their store!

I mentioned before that I like to use the disposable inserts designed for the Flip waterproof covers in my Thirsties covers. These are like using a disposable diaper liner that can be tossed, without as much waste as using a regular disposable diaper because you are reusing the cover. This makes using cloth away from home so much easier, as you do not have to carry the soiled cloth back home with you- which is especially not fun on long trips. Also, if you are STILL on the fence about cloth, the Flip system with the disposable inserts would be a good way to get your feet wet!

A Natural Baby is a Happy Baby!

I love local businesses. And I love stores that promote being good to the earth. And I LOVE baby and children stores. With Satara, you get all three!

Satara, Inc, has been offering products for the home and family that promote health and reduce environmental impact since 1995. In their Baby Store, they have everything you need for baby's first year, including organic crib mattresses, organic baby bedding, organic baby clothes and safe baby toys.

They are having a Baby Shower this Sunday to help expectant parents create a natural, organic nursery, and well as offering a lot of advice on topics for new parents.

From their facebook fan page:

Our first Baby Shower of 2010 is coming up soon! It's for anyone expecting a child or hoping to expect a child, and of course grandparents are more than welcome too.

Here are the details:
SUNDAY, MARCH 21
11am to 1pm
5621 Odana Rd (one block west of Whitney Way)
Please RSVP at 608.251.4905

We'll discuss how to create a natural nursery, including organic bedding and clothing, baby carriers, safe plastic bottles, and natural bath products, plus a whole lot more. Refreshments will be served, and every family will receive a gift bag. We'll have a drawing for prizes, including a grand prize Satara gift certificate.

We are excited to be included in their shower prize drawing, so RSVP and plan on attending!

Summer with MSCR

I can't believe how quickly the classes with MSCR fill up!

Madison School & Community Recreation (MSCR) is the public recreation provider for the residents of Madison (within the boundaries of the Madison Metropolitan School District). They offer a variety of programs and services for all ages, including swimming, soccer, tennis, dance, and art, along with camps for children.

Registration for summer classes and camps just began yesterday, and already some classes are filled. I'm glad I didn't wait to get my girls signed up!

Cherish Folio and Treasure Box

2 Weekends Only

March 20 & 21

March 27 & 28

limited weekday openings also available 3-20-10 to 4-2-10

Spring Special includes the session and precious gifts!

Option 1: Session & Cherish Folio $69

Option 2: Session, Cherish Folio & Treasure Box $179

Call today to reserve your spot!

Special Spring Portrait Event Details!

We are unable to accept gift certificates for these special sessions.

Special Spring Portrait Event!

There are only 4 weeks until Easter-

book your special session now and start shopping for spring!

Family & Children spots fill quickly-

Call or E-mail to reserve your time!

2 Weekends Only

March 20 & 21

March 27 & 28

limited weekday openings also available 3-20-10 to 4-2-10

Spring Special includes the session and precious gifts!

Option 1: Session & Cherish Folio $69

Option 2: Session, Cherish Folio

& Treasure Box $179

We are unable to accept gift certificates for these special sessions.

Spring!

I can feel it- spring is almost here! I love this weather, where it's 40 degrees and a foot of snow is still on the ground, but suddenly everyone feels they no longer need a coat. I left mine at home today. Did you?

Have you bought a new Easter outfit? Now is the perfect time to start shopping for new spring clothes!

"Appleby Photography Family" - For Past Wedding Clients

We have started sending the Welcome packets to all of our past brides and grooms, detailing the Appleby Photography Family membership. This is a free program which offers perks to couples that had their wedding photographed by Appleby Photography, including free sessions and discounts on portraits. If you have not received your packet, please call or e-mail us!

And, welcome to the family!

Only a few days left...

There are only 4 days left for the drawing at While You're Out, the babysitting referral service. Make sure to get your requests in for your babysitters, and renew your packages now to be entered into the drawing for $200 gift certificates! See our earlier post, or check out While You're Out's website!

Love this quote!

There's a difference between interest and commitment.

When you're interested in doing something,

you do it only when it's convenient.

When you're committed to something,

you accept no excuses; only results.

Roi sent me an e-mail recently, which included this quote- I love it!

Roi Solberg

Spirit of Archetypes: Cards of Spiritual Guidance

Visit her website http://www.spiritelan.com or blog http://spiritofarchetypes.blogspot.com